Professional Kit · Brand Usage Guidelines
Brand & Title Usage Guidelines for Practitioners
The rules and requirements for healthcare practitioners, coaches and trainers who wish to use the Biotonix Posture brand name and the "Biotonix Posture Specialist" title in their professional practice.
1. Eligibility for Brand Usage
To officially represent yourself using Biotonix Posture credentials, you must obtain certification.
- Certification requirement. Successfully complete the Biotonix Posture Specialist Certification process: complete 3 valid evaluations and submit them to info@biotonixposture.com.
- Authorized title. Upon successful completion, you are authorized to conduct official evaluations and use the title "Biotonix Posture Specialist".
2. Brand Tone and Representation
When using the Biotonix Posture brand in your marketing or communications, adhere to the company's established brand voice.
- Tone. Communications regarding the brand should be factual, precise, friendly and polite.
- Personality. Representation of the brand should be supportive and empathetic.
3. Content and Claims Compliance
To protect both your practice and the Biotonix Posture brand, strict adherence to the rules regarding medical claims is required.
- No medical diagnoses. The Biotonix Posture report is a screening and communication tool, not a stand-alone diagnostic device. Do not make false claims or provide unauthorized medical diagnoses when using the brand.
- Accuracy. Avoid misleading claims. Biotonix Posture reserves the right to request factual corrections to content involving its brand, which must be implemented within 72 hours.
- Scope of practice. Use the reports to guide programming and start conversations; refer to appropriate medical professionals if red flags appear.
Language that keeps you compliant
Say the analysis supports, helps, guides, provides insight, creates a baseline or helps track. Never claim it cures, fixes, guarantees, diagnoses or eliminates pain.
4. Authorized Marketing Resources
- Professional Material folder. You are authorized to use the resources provided in your Professional Material folder: the interpretation guides, sample assessments and the patient promotional flyer.
- Affiliate and influencer rules. If you participate in affiliate programs, follow general compliance and disclosure rules. Fraudulent activity, spam and self-purchases to earn commissions are strictly prohibited.
5. Contact for Assets
For questions regarding logo files or additional marketing materials, contact support directly at info@biotonixposture.com.
Brand assets
Download the official logo pack and marketing photos to use alongside these guidelines.